HR Advisory · Built for Startups

Your startup needs people strategy. Not an HR department.

You're hiring fast, things are breaking, and nobody owns the people function. We give founders the strategic HR guidance they need — when they need it — without the full-time cost.

$150 / hour · No retainers. No commitments. Just expert advice.

"We're hiring our first 10 people and have zero process."

"A top performer just quit and we don't know why."

"Investors want a people strategy before our Series A."

Trusted by teams at
The problem

Most startups build their people function too late — or too fast.

By the time founders realize they needed people strategy, they're already firefighting. We help you get ahead of it — at every stage.

Seed

The chaos of first hires

No offer letters, no comp framework, no onboarding. Every hire is improvised and the cracks are starting to show.

Series A

Growing pains set in

You're adding headcount fast but culture is fragmenting. Performance issues are getting ignored.

Series B+

Investor pressure on people ops

Your board wants a people strategy and retention data. You don't have any — and a CHRO is 12 months away.

Any stage

A crisis that can't wait

An employee complaint, a sudden departure — situations that need expert guidance right now, not next quarter.

What we advise on

Strategic HR across every people challenge

We don't do admin or payroll. We do strategy — the thinking that shapes how your company attracts, manages, and keeps great people.

01

Hiring Strategy & Process Design

Build a repeatable hiring engine from scratch. Interview frameworks, scorecards, offer strategy, and the employer brand that attracts your ideal candidates.

Most requested
02

Compensation & Equity Frameworks

Competitive, defensible pay bands and equity structures benchmarked to your stage. Know what to offer before your next hire asks.

Pre-fundraise essential
03

Performance Management Design

Build a performance culture without the corporate bureaucracy. Goal-setting frameworks and feedback loops that actually get adopted.

Culture-critical
04

Employee Relations & Conflict

Navigate sensitive situations — terminations, complaints, disputes — with advice that is fair, legally sound, and preserves team trust.

On-demand
05

Onboarding & Culture Infrastructure

Design the first 90-day experience that makes new hires productive fast. Handbooks, culture docs, and rituals that make values real.

Retention driver
06

Fractional People Strategy

Ongoing strategic partnership without a full-time CHRO. We think through people decisions alongside you before they become problems.

High-growth favorite
How it works

Expert advice, without the friction.

Simple, fast, and built around your calendar. You bring the challenge — we bring the strategy.

1

Book a session

Pick a slot that works. No lengthy intake forms — just show up with your challenge.

2

Brief us upfront

Send a short written brief so we arrive informed and ready. No time wasted catching up.

3

Get real answers

A focused advisory session — not a sales pitch. Direct, actionable strategic direction.

4

Leave with a plan

Session notes and a concrete next-steps summary within 24 hours. You know exactly what to do.

Pricing

Simple, transparent pricing.

No retainers. No minimums. No surprise invoices. Pay for the time you use — and nothing you don't.

Advisory sessions
Hourly Advisory
$150/ hour
  • 1:1 video session with a senior HR advisor
  • Pre-session brief review included
  • Written session summary within 24 hours
  • No commitment to future sessions required
  • Book as-needed or recurring — your choice
Book a session now

Why hourly?

Retainers lock you into paying for time you don't always need. We built this for founders who want expert advice fast — not another vendor relationship to manage.

Is there a free intro call?

Yes — we offer a free 20-minute discovery call to make sure we're the right fit before you commit to a paid session.

What if I need ongoing support?

We can set up a recurring cadence at the same hourly rate. No contracts — just consistent access to senior HR thinking.

Can I bring my co-founder?

Absolutely. Many of our best sessions involve the whole founding team. The more context we have, the better the advice.

Client stories

What founders are saying

From first-time founders to experienced operators — here's how Elevara HR changed how they think about people.

"I was about to make a very expensive hiring mistake — wrong comp structure, no leveling framework. Two hours with Groundwork saved us months of fixing it later."

MR
Marcus Reid
CTO, Stackwise · Series A

"As a first-time founder I had no idea what 'good HR' looked like. They told me exactly what we needed — and equally importantly, what we didn't. That honesty was everything."

SP
Sofia Park
Founder, Lumio · Seed

"Our Series A investors asked about our people strategy. We had nothing. Three sessions later we had a comp philosophy, a hiring plan, and a retention framework we could actually defend."

AK
Arjun Kapoor
CEO, Fern Labs · Series A
Who it's for

Built for startups without a people function — yet.

We work best with companies moving fast who know their people challenges are real, even if they haven't had time to solve them.

Seed stage

First-time founders making first hires

You're bringing on your first 2–10 employees and want to get the foundations right from day one — comp, offers, culture, and expectations.

Series A

Operators scaling faster than their processes

You've got product-market fit but hiring and people ops are running on instinct. Things are starting to break and you need a framework.

Series B+

Leaders preparing for their first CHRO hire

You're 6–18 months away from a full-time people leader and need strategic HR support in the meantime — without the full-time cost.

Not the right fit? We focus exclusively on startups without an existing HR function. If you already have an in-house People team, we're probably not the right resource — and we'll tell you that on our first call.

Your people challenges won't solve themselves.

Book a free 20-minute discovery call. We'll tell you honestly whether we can help — and what a first session would focus on. No pitch. No pressure.

Book a free discovery call See pricing